DESIGN 360 CAMPAIGN EXAMPLE PLUSWe’ve pulled a list of this year’s best marketing campaigns and provided insights into what made these campaigns so successful, plus how you can replicate that success for your brand. As we saw in 2020, many brands have created innovative and engaging advertising campaigns throughout the COVID-19 pandemic. Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.It’s time for another roundup of our favorite marketing campaigns of the year. He has extensive local & international experience working with top B2B & B2C brands across multiple industries. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.Īlongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition. DESIGN 360 CAMPAIGN EXAMPLE PDFSimply download the MS Word or PDF documents below to get started.Ĭathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.Ĭathal is a respected international conference speaker, course lecturer and digital trainer. It can be used as a simple guide when you are completing the template (in the first document) for your own briefs.Īs well as working on briefs for real-life professional campaigns, these documents can also be used as learning tools to accompany digital marketing study. The second downloadable document below is titled 'Campaign Brief - Completed Sample'. This is a completed sample campaign brief, with suggested notes already included in the appropriate sections. This template is in the downloadable document below, titled 'Digital Marketing Campaign Brief Template'. There is also a section at the end of the document for key staff members to note their approval/sign-off for the completed brief. You can prepare your own notes in the sections/boxes provided, to set out your campaign criteria. The template sets out the following campaign criteria: DESIGN 360 CAMPAIGN EXAMPLE OFFLINEThe campaign brief could cover a plan to publish blogs and other content formats, create digital advertising assets, produce video content, plan social media campaigns, or even create traditional offline campaign assets, or any combination of these. It can be used by both creative agencies and in-house brand/marketing teams, and forms the crucial starting point for a creative digital campaign. It teases out campaign ideas and objectives, and sets a basis for creative personnel, copywriters and producers to undertake key work on the campaign. The practical, easy-to-use document can be prepared by senior staff members and shared across a team to work together on a given campaign. This template provides a reliable framework for writing a creative digital marketing campaign brief.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |